A recent survey found that 75% of consumers tend to overestimate the cost of Life insurance, while over 50% overestimate it by three times the actual cost.¹

To put it in perspective:

• Cell phone insurance can cost $10 to $20 per month.^2,3 Compare the cost to that of a modest Life insurance policy. If you’re a healthy woman under 30, $100,000 in coverage may start at as little as $5/month. Yes, that’s just $60/year. And remember, unlike cell phone insurance, Life insurance is not about protecting what you have, it’s about protecting those you care about.
• Date night—whether you’ve been married for years or you’re on a first date—averages $189.⁴ Consider that a healthy male in his 50’s can purchase $500,000 of Life insurance for under $100 per month.  Sure, you need to take time to enjoy life, but this puts it in perspective. Could you sacrifice one night out a month to protect your family’s financial future?
• The average cost for a ticket to a theme park is $105.⁵ And that’s not including transportation, lodging and meals. A healthy 39-year-old woman could purchase $1 million of coverage for under $400 per year, less than the cost of that amusement park outing for a family of five.
•  A daily cup of coffee during the work week can cost over $150 per month,⁵ which is much higher than a premium of just under $10 for a healthy 45-year old man for $100,000 of coverage.

Life insurance costs less than you probably think. Take a few minutes to do your research, and you’ll be surprised at just how affordable coverage can really be.

¹2025 Insurance Barometer Study, Life Happens and LIMRA.
²Verizon Mobile Protect. www.verizon.com/solutions-and-services/verizon-mobile-protect, Retrieved February 12, 2026.
³AppleCare+. https://www.apple.com/applecare, Retrieved February 12, 2026.
⁴Date-flation’ Hits Hard: Average Date Spend Nears $200 – BMO Real Financial Progress Index. usnewsroom.bmo.com/2026-02-11-Date-flation-Hits-Hard-Average-Date-Spend-Nears-200-BMO-Real-Financial-Progress-Index, February 11, 2026.
⁵Theme Park Inflation: How Ticket and Parking Prices Have Changed at America’s Favorite Theme Parks [Data Study] Finance Buzz. financebuzz.com/theme-park-inflation-data-study, February 11, 2026.
⁶Coffee Math: What Your Daily Habit Actually Costs Over Time. WeMoney. www.wemoney.com.au/blog/coffee-math-what-your-daily-habit-actually-costs-over-time, Retrieved February 12, 2026.