Some of Your Most Important Assets: Age and Good Health

Age and health give you buying power. Purchasing Life insurance while you’re young and healthy not only helps keep costs down, but it also helps to protect your insurability. It’s important to put coverage in place before you develop a condition that makes you uninsurable.

Consider applying for a policy sooner rather than later is an especially good idea if you:

• don’t want to burden your loved ones with your final expenses
• have dependents for whom you’d like to provide financially
• don’t want to saddle co-signors with your mortgage or student loan debt
• expect to need life insurance someday

One of the primary reasons people don’t have Life insurance is they think it’s too expensive. But it’s probably far less than you think. Take a few minutes to do your research, and you may be surprised at just how much coverage can really be.

Life can change quickly, so apply for coverage while you still enjoy good health and have the most options available. If you find that you can’t afford the term or coverage you want, it’s still best to apply for some Life insurance now—even if it’s less than what you will need. When your finances allow, you can apply for additional coverage.

Learn more about Life insurance.²

¹ The Life Insurance Knowledge Gap. What Americans Want to Know. Western & Southern Financial Group. www.westernsouthern.com/life-insurance/life-insurance-literacy-in-america, February 5, 2025.
² including features, costs, eligibility, renewability, exclusions, and limitations

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